Privacy policy

Privacy Policy

YUMEQUITA would like to inform you of the measures put in place to protect your personal data and privacy in accordance with the legislation in force of Regulation (EU) No. 2016/679 of 27 April 2016 on the protection of personal data (GDPR).

YUMEQUITA, a private company registered with the Brussels Trade and Companies Register and whose registered office is at Mosdal, 12 BE-1730 Asse Belgium, specialized in the sale of Colombian handicrafts, collects personal data only in the context of its sales activities on the website that it publishes, accessible at the address www.yumequita.com.

According to the GDPR, personal data means any information relating to an identified or identifiable natural person, whether directly or indirectly, by reference to an identifier, such as a name, an identification number, location data, an online identifier, or to one or more factors specific to his or her physical identity, physiological, genetic, psychological, economic, cultural or social ("Personal Data").

Collection of Personal Data

YUMEQUITA is required to collect users' data on the www.yumequita.com website ("the Site") and during online purchases. The personal data that may be collected is as follows:

  • User account data: first name, last name, billing and delivery postal address, e-mail address, telephone number.
  • Transaction data.
  • Navigational data
  • This personal data is exclusively intended to enable YUMEQUITA to identify the User and to process the operations carried out on the Site. Simply consulting the Site does not require registration or identification with YUMEQUITA. On the other hand, any online order requires prior registration and the creation of a personal account. When creating a personal account on the Site, the User accepts and authorizes YUMEQUITA to process his/her personal data in accordance with this Privacy Policy. The User undertakes, during the registration process, to provide complete and truthful data. The creation of the personal account will result in the recording and computer processing of personal data, including IP addresses, which will be communicated to YUMEQUITA. This recording and computer processing is intended to allow the order to be taken and processed, and to ensure the delivery to the Customer.

 The data is exclusively intended for the use of YUMEQUITA but may also be communicated to its partners when the Client has expressly agreed to their disclosure by ticking the corresponding box at the time of ordering. Under no circumstances will this data be transferred to third parties. Payment data is collected directly by our service providers PayPal and our online payment provider.

This data is also kept for security purposes, to comply with legal and regulatory obligations, and thus to allow YUMEQUITA to improve its site.


Purposes of Collection of Personal Data

 YUMEQUITA does not share any personal data for commercial purposes with third parties.

Personal data in the context of the use of the Site and physical stores serves the following purposes:

 

Use of Data

Legal Bases for Processing

Customer Account Management

Performance of the contract

between a customer and YUMEQUITA

Management of orders, delivery operations, complaints, and product returns

Performance of the contract

between a customer and YUMEQUITA

After-sales service management – exchange with customer service

Performance of the contract

between a customer and YUMEQUITA

Fight against fraud during payment and manage unpaid orders

Performance of the contract

between a customer and YUMEQUITA

For user experience: development of new products and services, measurement of sales, audiences, and statistics

YUMEQUITA's legitimate interest

Sending newsletters and exclusive offers

Customer Consent

Participation in dedicated events

Customer Consent

Provision of social media sharing tools

Customer Consent

 

Service provider with access to personal data

Data allowing the User to be identified are not communicated to third parties, except for the proper performance of the services offered (e.g., delivery of products, processing of payments by credit card or PayPal account, detection, and prevention of fraud, carrying out maintenance operations and technical development of the Site). These partners comply with all applicable laws and regulations relating to data protection.

The User is informed that the data may be disclosed to third parties pursuant to a law, regulation or by virtue of a decision of a competent regulatory or judicial authority.

The User's data is hosted within the European Union, or, where applicable, stored in countries recognized as having a sufficient level of guarantee by the European Commission.

 

Client's or User's right

 In accordance with the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 applicable from 25 May 2018, the Client or User of the Site has the right to exercise the following rights:

  • A right to access, rectify, modify, and delete their data,
  • A right to object to the processing of their data,
  • A right to restriction of processing,
  • A right to the portability of their data,

 The customer may exercise all these rights by contacting YUMEQUITA, the person responsible for this processing, which undertakes to answer:

 By mail: YUMEQUITA BV – Mosdal, 12 BE-1730 Asse Belgium

By e-mail to: info@yumequita.com

For all data processing for which YUMEQUITA has requested the consent of the Client or the User (deposit of cookies, commercial prospecting, etc...), the latter may withdraw it at any time. This withdrawal does not affect the lawfulness of the operations or processing carried out prior to it. However, in the event of an objection to the processing of the data, no further orders can be placed.


Data Archiving and Storage

 YUMEQUITA is archiving purchase orders and invoices on a reliable and durable medium, constituting a faithful copy. The Customer and the User are informed that the Data as well as the content associated with it will be kept for 3 years from the last purchase. The Data of people who have never purchased is kept for 3 years from the closure of the customer account. At the end of this 3-year period, YUMEQUITA may contact the person concerned again to find out if he/she wishes to continue to receive commercial solicitations. In the absence of a positive response, the data will be automatically deleted.

 Cookie Policy

For your information, audience measurement and advertising cookies are stored on your device for a maximum period of 13 months.

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to remember user preferences, store information for things like shopping carts, and provide anonymized tracking data to third-party applications like Google Analytics. As a general rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this and other sites. The most effective way is to disable cookies in your browser. We suggest that you consult the Help section of your browser or visit the About Cookies website, which offers guidance for all modern browsers.